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STRATEGIC ALLIANCES: THE RIGHT WAY TO COMPETE IN THE 21ST CENTURY •
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Partnerships can defray rising research and development costs. Alliances facilitate access to global markets. For example: 1. According to a survey on global alliances by Accenture Consulting: Eighty-two percent of executives surveyed believe alliances will be a prime vehicle for future growth. Alliances account for six to 15 percent of the market value of the average company.
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